Premier Catering Menu

Elevated Catering Menu

Aramark required a core template for their “premier” food menu, designed for national distribution across hundreds of diverse venues, from universities to museums. The strategic challenge was adhering to rigid brand guidelines while creating an elevated, exclusive aesthetic appealing to a high-end target audience. I solved this by developing a distinct monotone, architectural sub-brand that operates within the approved guidelines. This intentional sub-brand ensured the template felt premium and scalable, providing a minimal, sophisticated visual hierarchy.